I discovered cold water therapy completely by accident in 2021 when I took a frigid winter dip into our pool just for fun. That day I experienced what I call "the portal to the present" for the first time.
The cold was like a magic jolt of RIGHT NOW - forcing me to forget about everything other than trying to remain calm through my fight or flight response. After feeling burned out at work, anxious, overwhelmed and exhausted for far too long, it was great to experience a powerful nervous system reset that left me feeling refreshed and refocused.
I think everyone should experience the life-enhancing benefits of cold water therapy. It isn't just for pro athletes or the "elite". It's for EVERYONE that wants to feel better.
The People's Plunge™️
- Adam Frackowiak, Founder
