Our Founder's Story

Our Founder's Story

It was 2021 and I had a great career, a nice home, a loving family, and a group of supportive friends. By all accounts, I had made it. "The good life". Yet there I was, at my lowest. Anxious. Depressed. Feeling hopeless. I was living in my head, and it was a terrible place to be.

Then, completely by chance, I found it. The cold. A winter plunge into our frigid pool changed me.

To be honest, I hated it. It hurt. I panicked. I struggled. Why do people do this!? I thought.

But when I got out, I felt alive. Electric. So I kept at it, and over time, I began to appreciate the cold. I learned to let go. I couldn't beat it. I could only accept it. The cold wasn't something I could control, but I could control how I reacted to it. Just like life.

I want everyone to experience the life-enhancing benefits of cold water therapy. It isn't just for pro athletes or the "elite". It's for EVERYONE that wants to feel better.

The People's Plunge‚ĄĘÔłŹ¬†

- Adam Frackowiak, Founder

 

  

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